Mural project designed in cooperation with Good Looking Studio for a premiere of the new series of Swatch quartz watches – The Big Bold. This iconic Swiss brand is addressed to young and active people, who stand out in the crowd just like the original design of Swatch watches.
This large-format outdoor advertising is a graphic interpretation of the Swiss brand’s core. Expressive, sharp colours evoke positive emotions in recipients. The representation of smiling people having fun refers to the style of retro magazines from the late 80’s. and early 90’s. Photorealism of characters captured in motion, combined with contrasting background, make a 3D effect. Colour your Life – Swiss made.