This project was created for adidas Runners – an international community, on Warsaw running event. The Night Mile was a 1-mile run, which took place on Świętokrzyski Bridge in 2019. The main role plays here an iconic Warsaw mermaid in monochromatic version.
This character has been presented in the socialist style of 60’s, refreshed with a strong, comic outline.
This composition is also varied by academic font, which affects on its universality and timelessness.
This is old school!
Client: adidas Runners
Cooperation with Labcon - Content Agency
Type: merchandise, illustration